Social media is no longer just the domain of the B-to-C marketer. It’s a necessary communication channel for much of the marketing community to build awareness and engagement, generate leads and create advocates. But social media strategies for B-to-B marketers differ from those on the consumer end.
Social Media for B-to-B will teach you B-to-B-specific tactics to drive leads, revenue and repeat business through social media by engaging advocates, influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching business buyers and building a long-lasting online community around your organization using the best practices in social media. You will also learn how to take social media beyond
marketing and acquire the tools you need to deputize your sales team and front-line employees for enterprise-wide social media engagement.
Finally, through interactive exercises and workshops, you’ll build a personalized multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving, all tailored to your B-to-B marketing needs.