The SMi Group are proud to present their 5th in their highly successful series: Social Media in the Pharmaceutical Industry. The pharmaceutical industry has often been criticised for being slow to begin the transition into the online community, with traditional methods of research, marketing and healthcare fixed in the industry’s infrastructure. Increasingly, however, the key members of Pharma are using innovations in digital media to bring Pharma to the forefront of social media and beyond.
This conference will allow for these key leaders in the industry to meet and discuss the innovations in social media, and the ways to approach each new and emerging field. Case studies of successful and unsuccessful applications of digital pharmaceuticals will be discussed, and the crisis management and adaptations of these case studies will be analysed and debated.
With several branches of the digital industry, such as e-marketing, market research, advertisement and research, being of paramount importance to the pharmaceutical industry, this conference promises to cover a range of issues faced by all companies in the sector.