Join us in Chicago and learn the core components of a comprehensive social media strategy. You’ll leave this event with an action plan to help make your social media presence an integral part of your institution’s brand.
Most institutions understand the value of social media, yet few have a sound strategy across all channels. The barrage of new communities, platforms, and ways to connect can overwhelm even the most savvy social media manager. It is time for institutions to take a step back and structure a fully formed strategy to bring their online tactics to a better coordinated and more productive end.
Join us in Chicago for one of our most popular conferences and learn the core components of a comprehensive social media strategy. You’ll leave this event with an action plan to help make your social media presence an integral part of your institution’s brand.
WHO SHOULD ATTEND
If you’re looking to learn the core components of a comprehensive social media strategy and develop an action plan to enact upon returning to campus, this conference is for you. There will be dedicated breakout sessions for professionals in:
Marketing and Communications
Advancement and Alumni Relations
Admissions and Enrollment
BRING A COMPUTER
Conference materials will be distributed electronically, and this event has several hands-on working sessions. Accordingly, conference attendees will need a computer to access conference presentations and working session documents. Internet access will be provided.
Your registration for this conference includes a recording of our webcast: Effectively Implementing Your Social Media Policy. Learn easy-to-implement tips and advice from one of higher education’s top social media managers. This webcast covers:
Elements of effective deployment and implementation
How to train faculty and staff
Best practices in managing policy change
A link to this resource will be distributed at the end of August.
Pre-Conference Workshop: Using Students in Community Management and Blogging
This session will address how students should be hired, trained and managed to add authenticity to your social media and blogging efforts. We will provide case studies, and create a roadmap for those who are looking to augment their current social media efforts with student employees.
Post-Conference Workshop: Launching a Crowdfunding Initiative Join us to learn about Cornell’s successful efforts in crowdfunding including: how to select a vendor, how to market the program on campus, and how to select projects.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.