Communication technology unites us, relays news equally with opinion, transports us to worldwide events, and shrinks distances between our relationships. We’re tuning into events that we’ve never before been able to access and witnessing other people’s experiences unfold in real-time.
Our communications paradigm has shifted, and with it, our interactions within our immediate environments have evolved.
Social media and mobile technologies have paved the way for new boundaries of relationships and connection while presenting challenges unique to our time: the ability to remain present, contemplative, and aware of our inter- and intra-personal relationships. These technologies help us multitask, search news, and browse several activity feeds at once. Although we’re unable to extend time, we’re doing our best to pack more into every second, reacting and responding to natural disasters, self-organizing at an incredible speed. Furthermore, businesses and brands can more quickly react to customer complaints, address supply chain problems, and engage new consumers.
In 2014, Social Media Week will peer deeper at this shift on a global level across all of our cities around the globe. This will provide a framework for the thousands of individuals and organizations around the world to address questions related to the impact and reach of social media and technology and draw inspiration from thought leaders who will their own ideas and inspire discussions.
Leading the framework for this discussion will be our global theme for 2014: The Future of Now: Always On, Always Connected.