Every public service organisation in Australia shares a common aim; the successful delivery of effective policy and major projects. To do this, effective stakeholder relations are vital throughout the process of policy design, implementation and evaluation. You need to build a clear communication and engagement strategy, covering every individual and group with an interest in your policy or project.
Whilst effective management of stakeholder relations is vital, it’s also fraught with challenges. Organisational decision-makers may welcome stakeholder input and research, or choose to ignore it. Either way, you must still communicate effectively with your key stakeholders; giving clear policy information, responding to criticism and controversy, and building strong ongoing relationships.
A strong stakeholder relations strategy has the potential to make an unpopular project or policy accepted by both key stakeholders and the wider public.