The cloud. X-As-A-Service. Pay-per-use. Consumption-based business model.
No matter what you call it, the facts cannot be denied. The business model shift that has been occurring in our industry for the last several years is forever changing the way technology companies go to market, where service now defines the very nature of the relationship between buyers and sellers. No longer a concern relegated to the traditional services organization, services is the new defining concept for technology companies that cuts across functions, budgets, and longstanding structural boundaries.