Increasing the Effectiveness of Communication Strategies for the Complex and Evolving Operating Environment of Higher Education Institutions
For Communications Officers in all sectors, a rapidly evolving media landscape presents challenges and opportunities to reach the right audience in the right way at the right time. In Higher Education, these challenges occur in the context of a sector that is also facing significant structural changes across funding, expanding domestic and international competition and subsequent changing demographics of students. Against this backdrop, how can Communications Officers compete for attention to promote the objectives of their institution?
Now in its 3rd year, the Higher Education Communications Officers’ Conference 2013 will provide new perspectives from leading Universities in Australia and New Zealand and identify successful strategies that address the unique operating environment of Higher Education. Delegates will hear a range of case studies, interactive sessions and expert presentations in order to benchmark and improve their own practices.