What sort of content works the best – and what hinders performance?
How can we write the right sort of content and wording to engage our different demographics?
Turning your organisation into a content creation hub to generate the freshest content from within the ranks
Creating content around long-term relationship building and lifetime value strategies, not short-term campaigns
Perfecting the art of localising and targeting content
How can you identify where click-throughs can be directly attributed to compelling content?
What’s the best way to follow up an email which actively engages your customer to keep the momentum going? And
when should you stop chasing a non-responder?
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