The Service Design Network is the global centre for recognising and promoting excellence in the field of service design. Through national and international events, online and print publications, and coordination with academic institutions, the network connects multiple disciplines within agencies, business, and government to strengthen the impact of service design both in the public and private sector.
The Service Design Network was initiated in 2004 by a group of ambitious and enthusiastic believers in the value of service design. In 2008 it was set up as a non-profit organisation acting as a forum for practitioners and academics to advance the nascent field of Service Design. Our purpose is to develop and strengthen the knowledge and expertise in the science and practise of innovation. The support of service design related networks, conferences, publications, workshops are some of the SDNs activities – but also lobbying on political and economical platforms is on the agenda of SDN.