This IDC Web conference will explore the buyers' experience with your marketing and sales efforts. What do buyers think about your marketing campaigns? Are they satisfied with your sales representation?
Today's "New Buyer" is smarter and more demanding than ever before, putting new challenges on the vendor to produce marketing and selling excellence. The insights provided in this Web conference are from IDC's latest "Buyer Experience" Survey, which was conducted with 300+ IT buyers. Essential Guidance for improvements will be provided by Rich Vancil, Group VP, of IDC's Executive Advisory Strategies Group.