Internet retailing has hugely benefited from the economic downturn. More and more consumers are turning to the internet to buy their goods and services due to the substantial savings that can be made and the greater consumer trust in the web. Add to this the increasing uptake of broadband, the seamless nature of your goods arriving at your home or business and the avoidance of having to "go shopping" and it really does make more sense to shop on line. Furthermore, with the success of multi-category retailers, the market is now poised to go through a massive growth cycle in Ireland. The Inaugural Sunday Business Post National Internet Retailing Summit 2011 aims to provide delegates with the necessary information to get the most out of E-Tailing whether they represent a large or small business.