It used to be that the only way to comply with Web accessibility standards for persons with disabilities or difficulties was to publish content in HTML. Now that PDF is recognized as a legitimate primary format for accessible publishing, there’s a need for people to understand what constitutes sufficiently-accessible PDF, and the steps to get there with the least expense and effort. One of the most exciting parts of the new Standard On Web Accessibility and WCAG 2.0 is that it is now feasible for you to choose PDF as the only container for certain content on your Web site … but only if you know how.
Demystify accessibility standards! Most adults suffer from some level of disability or difficulty that can be mitigated through accessible Web site design. By using the immediately-applicable tips and techniques you'll learn in this powerful one-day Web accessibility course, not only will you comply with standards: you'll be broadening the audience for your Web site while enriching the experience of all your visitors.
What You Will Learn
You will learn how to make your current sites more accessible by complying with current standards and guidelines. Specifically, you will learn:
Why accessibility matters to everyone, not just those with disabilities
The major disabilities and challenges: what they are and what technologies are typically used to mitigate them
W3C WCAG checkpoints
Common Look and Feel 2.0 standards and guidelines
Specific technologies and design techniques used to satisfy accessibility concerns
Testing frameworks for accessibility issues
How to make PDF files more accessible
Where accessibility meets usability
At the end of this event, you will:
Know many simple techniques you can apply right away to make Web content more accessible
Have a comprehensive understanding of CLF and W3C accessibility guidelines and how to tackle them
Be able to make informed decisions as to what degree you can practically comply with accessibility standards
Understand better the experience of those with disabilities using the Web and new media products
Know you're doing the "right thing" by ensuring accessibility for all
What You Get
When David Berman Communications hosts this seminar*, each participant receives:
a complimentary, comprehensive learning guide (also available separately for $89 with optional 1-on-1 distance coaching)
complimentary meals, snacks and beverages throughout
a thirty-minute personal coaching tele-session within a month of the seminar
the option to attend this seminar again in the future, as a refresher at no additional cost
a money-back guarantee: if, after coaching and refresher, you don't think you've got your money's worth, we'll refund your entire registration fee
(*If you are attending one of our seminars hosted by another organization, confirm with them which of these items apply.)
Some familiarity with the management and/or development of Web sites.
About the Expert Speaker
David Berman is the principal of David Berman Communications in Ottawa. He has over 25 years of experience in graphic design and strategic communications. He has worked extensively in adapting the printed word for electronic distribution, including software interface development.
David has extensive experience as a senior consultant in applying accessibility and CLF standards to federal government Web sites, as well as to public sector clients such as IBM, both as a strategist and compliance testing leader. He regularly teaches accessibility principles as part of his professional development workshops, and developed a custom two-day workshop for the National Research Council on accessibilty. His plain writing, design, and accessibility work include award-winning projects for the City of Ottawa, the Ontario government, and Canada's federal government. Clients include IBM, Justice Canada, HRDC, Canada Revenue Agency, the Ontario Ministry of Agriculture and Food, the Region of Ottawa-Carleton and the Ontario Literacy Coalition. David has been featured in the Financial Post, Marketing, and Applied Arts magazines.
In addition to operating as one of the leading design strategists in Canada, in recent years David has also recommitted his career toward sharing his knowledge and unique talent as a manager and organizer through professional development seminars for creative organizations. He is an internationally-celebrated speaker, having taken engagements in over 20 countries.
David is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and the Global Speakers Federation (GSF). David is currently the Ethics Chair of the Society of Graphic Designers of Canada, and was named a Fellow (the highest professional honour for graphic designers in Canada) in 1999.
Who Should Attend
This seminar is targeted to all project managers, Webmasters, production coordinators, programming leaders, strategists, and controllers, involved in developing Web or other new media projects.
People who need to get their Web site compliant with AODA, the new Standard On Web Accessibility, and/or W3C WCAG 2.0 accessibility standards
People who manage or plan Web sites
People who coordinate people who build Web sites
People who design or program Web sites
People who represent clients who hire others to develop Web sites