will provide a platform for thought leaders from the largest European banks to share their experience and stories on making a successful product, key elements of new product development, innovative products and other core topics related to product development.
BENEFITS OF ATTENDING
Explore the trends playing a significant role in developing product strategies
Learn when a product turns into a service
Understand challenges that banks face when developing product strategies
Find out how client insights and client profiles influence new product development in the banking space
Understand the effect of big data on business models and products
Discuss the role of product management in the marketing of banking services
The banking industry is facing one of the most challenging times in history, where the severe economic losses of the crisis are aggravated by extremely low public confidence in financial derivatives. As a result, regulatory authorities have imposed radical measures to decrease distrust and increase the stability of the market that puts further pressure on banks` profitability. Moving forward will require efficient product innovation that aims to gain new customers and retain the existing ones for the long term.
Despite two big set-backs in recent years — low average economic growth and weak external sector inflows — bankers found some space for business opportunities. Banking products are becoming more aligned with the financial market conditions being shaped by the overall economic situation. The banks that develop the most suitable products are also reaping huge benefits.
Choosing the right product for the bank and its customers can be easier said than done. Products need a lot of work before they actually sell. The expected demand may turn out not to be there, the price might be too high, or there might be regulatory hurdles; much of that work is done in product development. This brings us to the question of what should banks look like and how strategies and innovations need to change to ensure success. To build product strategy requires not only careful observation of the market but a balancing between the unpredictable financial markets and the rapidly increasing regulations with the ultimate aim of meeting clients’ investment objectives.
Over the past few years, banks have introduced new products for deposit mobilization, cash management, inland transfer of payments, retail banking, agricultural financing, investment in commodities and branchless transactions. Banks have also come up with tailor-made personal loan schemes for individuals. And many banks have launched refined schemes to facilitate the inflow of remittances. So, what is the common thread? How to match products and services to market needs? What is the process for success in new product development?
Attend Allan Lloyds brand new event – The Product Development Excellence in Banking Summit and learn more about the key element of new product development, the role of big data, remote RM services, rapid advancement of technology and much more from the top financial experts from UBS, Deutsche Bank, Swedbank, Banco Sabadell, RBS just to name a few.
WHO WILL I MEET THERE?
This event is designed for Senior Vice Presidents, Vice Presidents, Directors, Global Heads, Heads of Departments, Global and International Managers from the banking industry involved in:
Product and services marketing
Treasury product development
Banking Segment Management
Strategic Business Development
Digital Products and Emerging Technologies
Commercial and Products Management
+421 252 444 221