The Sales & Marketing Forum

Safe words or dangerous liaisons? SOCIAL SELLING & THE ROLE OF MARKETING

Sales, Marketing & PR

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With Andy Eustace, LinkedIn Sales Solutions, and Timothy Hughes, Business Development Director at Oracle.

Social Selling has come of age:

It’s being industrialised and rolled out across early-adopter sales teams globally

New tools and techniques are emerging every month

Both sales and marketing teams are figuring out how to work together to make it happen


“Social Selling is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitor’s world” (Forbes)

It’s about using social media to find new contacts, gather intelligence, build relationships, develop a personal reputation for expertise – and, above all, uncover and progress opportunities.

Switched-on salespeople have been doing it for several years.

What’s different now is the scale it’s working at, the sophistication of the techniques being used, and the relationship between sales and marketing in making it happen.


At this session, we’ll be looking at how sales teams are adopting Social Selling:

Practical examples of how sales teams in a range of companies are using Social Selling

Ideas for tactics to test (to find prospects, engage with contacts, and build a personal profile)

Tips on rolling it out across a team, and an overview of some of the tools that are available

And we’ll also examine the role marketing should play,for example:

Developing the right content for sales to use as ‘ammunition’ for Social Selling and the supporting role for corporate social accounts (blogs, Twitter, LinkedIn, SlideShare…)

Guiding sales people to improve their social media profiles

Using existing marketing tools like social listening to provide social-ready leads to sales

Integrating with wider marketing activities (especially events, lead generation, thought leadership and broader social media programmes)


Each S&M Forum is an informal affair, mixing great discussion with exciting surroundings. It’s also highly interactive, and our speakers will share their views and opinions before encouraging debate with a Q&A session.

The next S&M Forum is on 26th June at the Haymarket Hotel in London. Spaces are always in high demand for this exclusive event. So save the date in your diary and register early to guarantee your place.

From: June 26, 2014 06:00
To: June 26, 2014 20:30

Haymarket Hotel, 1 Suffolk Pl, SW1Y 4HX, United Kingdom


Sales, Marketing & PR


B2B, Business, Social



Contact phone
+44 (0) 203 008 7763


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Timothy Hughes

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