The Service Experience Conference focuses on the design of end-to-end service experiences across touchpoints, from definition to modeling to service delivery. It is for people who are passionate about creating great service experiences while also delivering value to the organizations that deliver them.
What happens when a service design project meets a hierarchical, divided company? You can design an amazing service, and yet at the end of the day, the organizations still has to deliver. A service design project that ignores organizational readiness is doomed to fail. How to move service projects forward in the face of such constraints? Service design usually means a change initiative.