To show up first in organic searches is what every business wants, but the tactics circulating on the grapevine too often sound like black magic. Google’s logic can be mystifying and it’s demands change constantly, however, if approached systematically, ranking placement can be significantly enhanced through a series of tried and tested methods.
More than just a step-by-step guide, Malcolm will show how the logic of Google searches can be reverse engineered to illuminate the behavioural patterns and language of your current audience. SEO is a vital task for any start-up to undertake as through it you can discover how people perceive your product/service in relation to your competitors by how they come to look for it. This process of examination will go to aid the development of a more informed content strategy that means you better represent your business, and become more visible to, your desired audience.