Twitter & Facebook for Marketing & Networking

This 3-hour workshop will show you the best ways to use Twitter and Facebook to grow your business and extend your professional network.

Marketing & PR, Technology

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More than 1 BILLION million people worldwide (12 million in Australia) use Facebook for connecting with friends, customers and members of clubs and organisations. Twitter is a social networking platform that uses 140 character to share with others: 'What are you doing?'. More than 80 million people use Twitter every day. Both platforms have an exciting future as tools for promotion and business development.

What the Workshop covers:

Fast ways to build your Twitter contact list - finding relevant people

Twitter for business: how to connect with potential customers and
promote sales

Using Twitter for customer relations, crisis management and protecting

Using Twitter for issues and advocacy

How to be found in the crowd - techniques for Twitter visibility

Monitoring themes and issues on Twitter

Best tools and services for managing Twitter contacts and messages

Next steps with Facebook - beyond friends and family

How to build a community of fans and followers with Facebook Groups

Creating a vibrant promotional space with Facebook Pages

Using Facebook applications to extend your range

How smart businesses and networks are using Facebook

Facebook advertising - options and examples

Connecting Facebook and Twitter with your website and business

The workshop will give you confidence to:

Prepare an action plan for using Twitter and Facebook, suitable for your type of business and customer

Manage Twitter messages and monitor important themes and issues

Use a range of free online services to give you control of Twitter activity

Set up a suitable Facebook Group and Page for promotion of your
business or network

Assess the relevance of Facebook or other online advertising options

Be able to incorporate Twitter and Facebook into your marketing activities

The workshop is a demonstration using a large screen and with the presenter online. Workshop includes notes, a special web page of resources and 6 months of personal consultation (online or in person) with Ken Burgin to assist in the use of Twitter and Facebook to promote your business or network.

From: July 15, 2014 18:00
To: July 15, 2014 20:30

Sydney CBD, Sydney CBD, Sydney, Australia


Marketing & PR, Technology


Business, Community, People

Contact phone
+61 (0) 2 93401089


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