How global and how local should I design my products and brands? How should I organise my visual presentation at global level? What role do I as a designer play when even design has become a component in the world-encompassing supply chain?
Anyone looking for answers to these questions has to look backwards and contemplate the inner values of design. What are the classic elements guiding us … almost forgotten, but still relevant? Is less still more? Does form follow more than just function? Is design really thinking itself anew? Or are we seeing flat design and responsiveness?
TYPO Berlin 2014 Roots is dedicated to the lasting values of design, which have accelerated at a dizzying speed thanks to total digitalisation – from the first draft right up to production.