Mobile devices penetration has reached 6.6 billion (Year 2011) across the world; this growth is mainly driven by India & China (As per the data till March 2012, there are 919,170,000 phones in use in India & China have 1,010,000,000 phones in use), which comprises 30% of the world mobile phone penetration. Recently government of India new telecom policy plans to cover 100 percent rural population with mobile phone connectivity & subscription by 2020.
The platform has been set. A mobile device has been handed to most people on this planet, and in the coming days, the number of people owning a mobile device is going to rise. More and more rural population will able to connect using mobile phones and devices. Influx of touch-based and gesture-based interfaces flooding the markets especially the upper end of the marketplace. The experiences may need to be device agnostic for some, and may need to be seamless across multiple gadgets that invade our life today. How will you find out what customers want, and then build on it, is going to be the most interesting mobility evolution in the coming years.