UX Alive is an international conference and workshops about User Experience and Usability, the first and biggest arranges in Turkey, Europe and MENA region.
The 1st UX Alive Conference was organised in May, 2015 and 500 guests from 23 different countries
were hosted. In this year, We are delighted to organize UX Alive in 3-4th of May on a regular basis for the third time.
Our goal is to bring together start-ups, digital agencies, UX design agencies and professionals from the corporate sector to give UX concentrated speeches and on a wide range of subjects to foster inspiration and productivity.
At the former conference, schedule was pursued as one day for speeches and another day for workshops. This year, you will be having one day for speeches and two for workshops. Some of the topics for the conference will be Omnichannel, Finance, E-commerce, Mobile, Digital Media, Content, Startups, UX Methodology, Optimisation, Usability, Service Design and more.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, DevOps, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Hannes Robier is the founder of the usability and user experience-consulting agency youspi GmbH, as well as organizer of the World Usability Congress. www.worldusabilitycongress.com He has worked in the field of User Experience, Customer Experience, Usability and Service Design for more than 10 years, consulting organizations of all sizes and various industries. Hannes earned the Customer Experience Management Certification in the USA in 2007 and was a successful participant in the BETA phase of the Certified Professional for Usability and User Experience (CPUX) - F (2013) Level of German UPA in 2013. Furthermore, he completed a Design Thinking certification in Los Angeles in 2014.
A firm believer that there’s always another way to look at a challenge, Alberta has been hacking things to make them work better for humans since she was a child. An incorrigible nomad, she's lived in Italy, California and is now based in London. Alberta is Director of End-to-End Service Design at Lloyds Banking Group, where she leads a team that works on making a real impact on the financial outcomes of people, by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’.
He refined his education at Stanford and MIT and he worked with, and for, companies like Apple, Google, Samsung, Nokia but also Ryanair and Virgin Media. His currently leading the Experience Design for Sony Mobile shaping the Xperia ecosystem.
Mikael Gummerus is a CEO and founder of FROSMO, the forerunner in Single Tag based UI improvement methodology. Since 2008 Frosmo has grown to over 100 employees and works with customers like Decathlon, Mediamarkt, Finnair and TUI. Mikael is also a co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead! Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.
Jaime Levy is an author, professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.
If your goal is to invent a unique product, you need to dial in on the benefits that will make your product indispensable to users. In the book Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne describe value innovation as “the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company.” What this means is that value innovation occurs when companies align newness with utility and price. It’s not about replicating or merely beating the competition, but making them completely irrelevant! This workshop examines design hacking techniques for discovering new opportunities for mashing up features and interaction patterns (from other successful products) in new ways. You will start by identify the key experiences that are core to a made-up value proposition. Then comes storyboarding a narrative that tells how a hypothesized customer will easily use your product concept to solve a common problem. Then lastly, knocking out a digital prototype that can be used for running small, structured experiments. The objective of this workshop is to help you learn collaborative techniques that accelerate your thinking around product differentiation and innovative business models.
Design Teams Are a Design Exercise: How to Build, Inspire and Keep Design Teams (Happy)
An effective design team requires a multitude of diverse skills, and it's impossible for any one individual to possess them all. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? In this workshop, we’ll take a look at how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this workshop with a different point of view on design leadership, and ready to build, motivate, grow and keep design teams happy.
Agnieszka Mozol & Krystian Mrozek
UX The Game
For us design is one of the greatest professions on the world. You are getting paid for talking to people and play pretend game with them during test sessions. Therefore learning of UX should be even more fun. Whit this workshop we invite you to take part in a game. While teaching you about most critical moments in a product lifecycle, we will do our best to show you what a great user experience feels like. You will learn the techniques of design while solving puzzles, collecting points and (hopefully) having tons of fun! Comment of last year's participant: "It was super helpful for me as a designer, thank you! "
Discovering user needs and desires is essential for successful projects. However, it is not always easy to identify the right methods, carry these out with the right people, and fit all of these into tight budgets and insane schedules.
Learn how to build best practice experiments from Optimizely's Global Lead for Optimization Strategy, Hazjier Pourkhalkhali. In this workshop, attendees will learn key strategy frameworks, understand the fundamentals of high performing hypotheses, and build hypotheses for real websites. These techniques can be used for analyzing and prioritizing improvements, designing powerful experiments, and leading group brainstorms.
With our workshop we want to tackle few key areas of designer inclusive products for international markets. 1. Know-how how to approach products for different markets, cultures, languages. Covering areas that need to be considered: text length, tone of voice, latin alphabet vs. Chinese, Cyrillic, Arabic, reading direction left to right vs. right to left, color meaning and more. 2. Raise understanding and awareness of complexity when designing for internationalization. Providing arguments for conversations with stakeholders to help them embrace why product team needs yet another day to do something as simple as designing landing page.