Is social media the ingredient that will increasingly enable organisations to achieve what they want to achieve or is it all a load of hype that takes lots of resource but has little tangible impact?
This is the question we posed to Rob Salmon, the Director of Digital Marketing at Torchbox. Rob - who is a member of the IAB UK’s Social Media Council - has worked on social media activity with the likes of Yahoo!, Samsung and Carling. He’s worked in digital since 1997, is a former Sports Editor at AOL UK, led the team that delivered iPint, one of the UK’s most downloaded free apps and is ever so slightly infatuated with Facebook’s EdgeRank algorithm.
As well as looking to answer the question we posed, Rob will look at the good, the bad and the ugly of the social media world and share his thoughts on the relationship between social media and user experience.