We believe our practice needs to start looking towards "designing for outcome" than "deliverables". Design as a practice needs to have significant impact within industry verticals as the backbone to drive the economy. As designers, we need to learn more about industry practices to be effective in our work. Vice versa, we hope to encourage industry players to understand what design can do to improve their businesses. We hope to hear your stories, challenges and dreams to grow the UX communities during the event!