CloudBeat 2012 is assembling the biggest names in the cloud’s evolving story and asking them the questions that you need answered. Core to the two-day event will be series of real case studies, big-name fireside chats, and deep dive breakout sessions — all designed to uncover new strategies that your peers, competitors, and customers are using to leverage the cloud. We’re expecting over 500 executives — from the hottest cloud startups and leading cloud providers to the Fortune 500 — with a mix of CEO’s, CIO’s, CTO’s, VP’s of product development, analysts, investors, press, and more. Themes: Open versus Closed On opposing sides of potentially the biggest divide in cloud computing, we have two very different perspectives: Those who argue a single solution can deliver all of a user’s needs, and those who believe the cloud must be built upon foundations that support and encourage freedom of choice. We look at the two sides of this argument in depth. Integration and the Cloud As more and more applications move to the cloud, there’s a real need for consistent workflows, integration tools, common data formats and other solutions to help tie a multitude of disparate systems together. What are the different solutions, and why this area poised for massive innovation in the months to come? Visibility: Cloud Management and Control in a Complex World As more CIOs accept cloud computing, they are moving from reactivity to proactively searching for tools that give them real-time insight into their organizations use of Cloud. We’ll take an in-depth look into the myriad of providers who are trying to answer CIO concerns about performance, governance and cost. Platform as a Service: The Future of the Cloud? Many industry pundits contend that PaaS will be the biggest growth area in the cloud over the coming years. We’ll tackle the big questions around Paas: Polyglot versus best of breed, the rise of cloud marketplaces, declarative versus framework based, and how real customers are using PaaS to speed up their dev time and reduce management input. Real World Uses for Big Data Big data is perhaps the hottest buzzword in the industry today. But the industry has been slow to articulate real use cases and success stories for big data. We’ll explore this area from a problem-centric viewpoint (looking at organizations’ current issues with too much data) and a solution-centric viewpoint (looking at different approaches that vendors have to providing solutions).