The Web Effectiveness Conference is the conference for online corporate communications
The 8th annual Web Effectiveness Conference will tackle all the big challenges facing online corporate communications teams…
How can we best find, create and manage compelling online content?
What does ‘engagement’ really mean – and how can we turn it into genuine commercial value?
How can we persuade our global colleagues – and our external agencies – to do what we want rather than what they want?
How can we demonstrate the real value of our communications activities to our bosses?
What’s the best way to serve all audiences across all devices – mobile, tablet, desktop and more?
Are online marketing and corporate communications converging?
What is the future of the corporate website– and how should we respond?
Get answers to these questions with other online corporate communication managers from many of the world’s largest organisations – without sponsors, vendors, agencies or consultants getting in the way.
If you missed WEC Europe 2013 you can request our free conference report by contacting Dan Drury. Learn about the latest trends in online corporate communications and how other global organisations are dealing with them.
Today’s online communications teams face a tough reality:
Growing scope of responsibility and not enough resources. Take two days off from the pressure cooker to think about where you are and where you should be going. This conference brings you something unique – a global network of peers to share problems with and learn from others facing the same challenges as you. And keep an eagle eye on the latest developments - which ones signal real shifts, and which are passing fads? Delegates learn how to save time and money by attending WEC.
The Web Effectiveness Conference helps you tackle your communications challenges.
The only event dedicated to online communicators at global organisations: we focus on the external corporate website (or central websites of large, complex organisations), as well as on the ‘extended web’ (blogs, social networking sites, off-platform channels such as YouTube, etc), mobile and apps.
Learn how to ensure your external web presence generates all the benefits it can by understanding the organisational and governance issues behind an effective web presence.
Informed debate and networking with your peers in other organisations. No sponsors or exhibitors means that you can relax and talk freely.
Who should attend?
Leaders in online communications who recognise the improvement potential of sharing best practice with their peers in an informal environment.
Chiefs of corporate communications in global corporate and other large organisations – private, public or non-governmental – who set objectives for online communications.
Managers, vice-presidents and other executives in online or digital communications charged with creating and sustaining effective web estates.
Members of the Bowen Craggs & Co networking group and companies featured in the Financial Times Bowen Craggs Index of corporate website effectiveness.