How Social Media Activity Predicts Concert Ticket Sales
Too often social media data is approached as a silo by only looking at simple metrics like ‘shares’ and ‘likes’ in isolation, which makes it very difficult to quantify any ROI. The real business value of social media lies in integrating the data with other company datasets, such as sales and web analytics.
We explored the extent to which social media works as a key driver of awareness of a concert and whether it provides a way and a measure to predict tickets sales. Using Pulsar, the Social Data Intelligence platform, we analysed the entire online ecosystem and tracked the discussion around three concerts: a Festival, the UK tour of a top female pop artist and a 1970’s rock band.
On September 25th, Jess Owens, Social Media Research Manager at Face will be presenting the findings of this study.
Join this complimentary webinar and find out:
- What do we know about the relationship of social to sales?
- What methods can you use to link social data to ROI?
- Where and with what demographics does social media stand the best chance of influencing sales?
The webinar will air at 3pm BST (London)/4pm CET (Paris/Berlin/10 am EDT (New York) on September 25th.
This webinar is complimentary, however you will need to register above to attend.