The publishing house Werbeplanung.at is the organizer of Austria's most important Digital Communication Conference & Expo, called the "Werbeplanung.at SUMMIT". The sixth SUMMIT takes place on July 3rd and 4th in Vienna.
The 2-day-conference is the leading online media conference in Austria and all key players in the digital arena are present. It gathered about 1,900 participants in 2013 mainly from Austria, Germany and Switzerland.
Focus of the conference is digital communication and the impact of digitalization on society.
The slogan for this year’s conference is „Be adaptive or #fail“: Our reality is increasingly dominated by technology and real-time-analysis. This dictate of real-time requires adaption at cyberspeed. We see the eroding revenue models at media houses and agencies and how they try to define their new roles. Advertisers become producers of relevant content and avoid the sales channels of traditional publishing houses. We take a closer look at the digitalization of everything. The internet builds new relationships as it is about to be recreated itself. Man and machine build a heartfelt connection while time and place become meaningless. We ask the questions and show opportunities for your business.
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