Where Conference

The Ever-Bigger Business of Location: Location is big business. Location technologies are everywhere—in smartphones and tablets, supermarkets and ATMs, cars and urban transportation systems,...

Mobile, Technology

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The Ever-Bigger Business of Location: Location is big business. Location technologies are everywhere—in smartphones and tablets, supermarkets and ATMs, cars and urban transportation systems, brick-and-mortar stores and the Web. And location data is even bigger business: from product development to distribution, marketing, and sales, location technologies help companies identify, understand, and reach their markets with increased granularity, in real time. Getting a handle on all of this isn't easy, and it's constantly evolving.

How and where should you incorporate location technology into your products and services? What location technologies are most appropriate for your needs, and what's the right make-or-buy decision? And how will you manage, analyze, and act on all of that data? Come to Where Conference to get your questions answered.

The O'Reilly Where Conference is where the people working on and using location technologies come together to explore best practices and emerging trends in software development, tools, business strategies, and marketing. CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers in these four main topic areas:

Mobile Development
Get a handle on the latest in mobile development. Find out which technologies are proving to be the most efficient and flexible for creating cutting-edge, location-aware mobile apps. You'll also learn about new developments in HTML5, JQueryMobile, and other languages and tools—and get road-tested tips from expert developers.

Location Development
Location technologies provide data-rich information that can build a priceless user experience and drive a billion-dollar business. Find out who's developing the tools that make collecting, storing, retrieving, and analyzing huge amounts of data possible. Learn how they do it—and get a sense of what leading developers are thinking about the future.

Business & Strategy
From building online communities with social networking to crowdsourcing and creating new products, companies know more about and are more connected to their customers than ever. Learn how location data not only enables businesses large and small to build corporate strategies but also helps them to be far more nimble as customer attitudes and market conditions change and new opportunities emerge.

With advances in location technologies and the widespread use of mobile devices, marketers have new tools to identify, understand, and reach out to potential customers in realtime. Learn from the companies making the best use of location data for optimized SEO, social networking, and customized, highly granular advertising, and get a first-hand look at the technologies that make it possible. And back by popular demand: the all-day Location Marketing Boot Camp on Monday, April 2.

Zero in on the business of location at the O'Reilly Where Conference. Join us April 2-4, 2012 at the Marriott Marquis in San Francisco, California. Register now to take advantage of the early registration discount.

Android Development Deep Dive
If you're an Android developer, consider staying on for Android Open, happening right after Where at the SF Marriott Marquis April 5-6, 2012. The O'Reilly Android Open Conference will help you make Android sing. From app developers creating the next cool apps to OEMs and carriers hacking the platform for their specific business needs, this is your opportunity to meet and learn from some of the most brilliant minds on the frontier of mobile computing.

Important Dates
Best Pricing ends January 16, 2012
Early Registration ends February 29, 2012

From: April 02, 2012 00:00
To: April 04, 2012 23:59

Marriot Marquis, San Francisco, 55 Fourth Street, 94103, San Francisco, USA


Mobile, Technology


business, local, location, strategy



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Martin Ferro-Thomsen

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