Why Good Is Not Good Enough

Forrester's Forum For Customer Experience Professionals EMEA

17-18 Nov 2014 at Park Plaza Westminster Bridge London, United Kingdom

Marketing & PR

Why Good Is Not Good Enough 17-18 Nov 2014 Park Plaza Westminster Bridge London, United Kingdom
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Welcome to a new, more competitive era for CX. From now on, it's not enough to think you know your customers - you have to really know what they care about most. What's more, you'll need to understand the critical roles that your people, processes, and technologies play in delivering a compelling experience.

At this Forum, Forrester will debut new research that reveals the drivers of customer experience quality - the factors that truly matter to customers. You'll walk away knowing:
The key factors that you must focus on to achieve superior customer experience.
Which factors to move beyond.
Innovative approaches that differentiate your firm from competitors.

Quotes From 2013 Attendees
"Really useful insight with a practical model and good advice that can be followed."
"WOW, amazing content, concepts and speakers."
"Excellent stories of real CX improvement. Great example of technology being applied to monitor, measure and intervene in real-time."

Who Should Attend?
Chief customer officers.
VPs and directors of enterprisewide customer experience.
Senior-level executives responsible for digital channels.
Senior-level executives responsible for setting organizational strategy.
Senior-level executives responsible for driving consumer sales and profitability.
Marketing and strategy leaders charged with understanding customers' needs.

Event Ticket: £1725
Early Bird (Before 4 Oct.): £1525

From: November 17, 2014 08:00
To: November 18, 2014 15:30

Park Plaza Westminster Bridge London, 200 Westminster Bridge Rd, SE1 7UT, United Kingdom


Marketing & PR

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+44 20 305 4848

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