Learn about writing at a deeper, more advanced, level & build this into your style so your stakeholders read & respond favourably to your messages. Key Learning Outcomes Recognise how reading has changed in this information age, and how to write accordingly Assess your personality profile and how it affects your writing Analyse the reading style of your reader to better tailor your writing style to their needs Discover how build relationships rather than have them broken down by the communication process Understand how to write business documents faster using the PWEF formula Learn how to overcome writers block to improve your speed and productivity Identify the basics of good page layout Use neuro-linguistic writing tools to create relationships with your readers Understand key elements of a powerful executive summaryAbout the CourseThe art of business writing has changed over the last 20 years. Long phrases and jargon, the business-ease that was the hallmark of business writing in the past has seen its day.In business writing, less is most certainly more.When we write we must engage the reader and encourage them into what is often a long document. Above all, a business document is a sales tool, and must be written with the reader in mind in order to create or enhance the all-important business relationship.In order to do this, it is important to understand both ourselves as writers, and the readers of the documents we prepare. If we cant know the reader, we must write for a whole-brain audience.This course looks at the tools that help you communicate to specific readerships, and also the difficult whole-brain readership.
Speaker: Phil Dye
Price :$ 1754.50 AUD
From: August 26, 2014 09:00
To: August 26, 2014 17:00
St Georges Terrace, St Georges Terrace, Perth, Australia