Your phone, and many of the apps on it, were probably designed by or for people living on the West Coast of the United States. But as the mobile phone market matures, consumers in Shanghai are becoming just as important as those in San Francisco. They’re not niche markets, they’re growth markets. How can a designer in the UK figure out how to create a mobile experience for a user in Uganda?
This presentation will explore the reasons why the mobile experience in one country will never be the same as in other countries. This talk will also reveal interesting insights about how users in different countries use their mobile devices. I’ll help you understand the surprising similarities and differences between mobile users around the world and highlight elements which should be considered when designing for these users, including a model to help you plan your next international app or website.